The Future of Build-to-Rent: Why Tampa Bay Is Poised to Lead the Next Real Estate Wave

by Kirby Drake

As the real estate market continues to shift, one trend is standing out among investors, builders, and forward-thinking property owners alike: the rise of single-family build-to-rent (BTR) communities.

Once considered a niche, BTR has matured into a full-fledged asset class—and the momentum isn’t slowing anytime soon. National forecasts predict strong growth for this segment through 2026 and beyond. And right here in Tampa and St. Petersburg, we’re already seeing early signs that our region may become one of the country's top performers in this space.

What is Build-to-Rent?

BTR properties are newly constructed single-family homes designed specifically to be rented, rather than sold to individual homeowners. These communities often mimic the look and feel of traditional neighborhoods, offering amenities like dog parks, walking trails, and modern interiors—attracting long-term renters who want the space of a home without the responsibility of ownership.

Overhead view of a build to rent (BTR) single-family community


Why the BTR Market Is Gaining Momentum

  • Affordability Pressures: With home prices and interest rates still outpacing wage growth, many would-be buyers are opting to rent longer—especially families who need more space than an apartment can offer.

  • Investor Appetite: Institutional investors are increasingly funneling capital into single-family rentals, valuing their steady returns and tenant stability.

  • Lifestyle Preferences: Millennials and Gen Z renters are prioritizing flexibility, low-maintenance living, and modern amenities. BTR checks all those boxes.


Tampa & St. Pete: Perfect Conditions for BTR Growth

The Tampa Bay region is uniquely positioned to benefit from this national trend. Here's why:

  • Population Growth: Both Tampa and St. Pete are experiencing rapid in-migration from out-of-state buyers and renters, creating long-term demand for housing at all levels.

  • Zoning & Infill Potential: Urban neighborhoods in St. Pete (like Historic Kenwood and Bartlett Park) and emerging pockets of Tampa (such as Sulphur Springs or West Tampa) present infill opportunities that developers are starting to notice.

  • Limited Inventory: Low resale inventory and affordability challenges make BTR an attractive option for renters and investors.


How Sellers, Builders & Landowners Can Capitalize

If you own land, a teardown property, or a home that hasn’t sold, the BTR trend might offer a fresh path forward:

  • Partner with a Developer: Builders are actively seeking infill lots and zoned parcels to meet growing demand.

  • Sell Strategically: Investors may pay a premium for properties with long-term rental potential—especially if located near job centers, good schools, or walkable amenities.

  • Reposition as a Rental: With the right finishes, layout, and property management, your home could yield solid cash flow as part of a lease-up strategy.


Final Thoughts

The BTR wave is more than a trend—it’s a structural shift in how people live and invest. And in Tampa Bay, we’re just getting started.

If you’re curious about how to navigate this opportunity—whether you're holding land, exploring development options, or simply want to understand your property's potential—I’d love to be a resource.

I live in St. Petersburg, I’ve been part of this market for over 20 years, and I specialize in helping sellers and investors find strategic pathways forward in times of change.

Let’s connect. No pressure—just clarity.


Ready to explore your property’s potential?

Kirby Drake RealtorReach out here or your preferred method. 

Email: Kirby.drake@realestate.com

Phone: 813-702-2363

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Kirby Drake

Global Real Estate Advisor | License ID: SL3596337

+1(813) 702-2363

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