Zillow’s June 2025 Market Heat Index & What It Means for St. Petersburg & Tampa Homeowners

by Kirby Drake

In late June, Zillow released updated heat index scores for 250 major U.S. metros, assigning a 55 to the national housing market—teetering between “neutral” and a seller’s market.

How Zillow Scores Work (and Why They Matter)

70+ – strong sellers’ market
55–69 – sellers’ market
44–55 – balanced
28–44 – buyers’ market
≤27 – strong buyers’ market

This framework helps buyers and sellers understand who's currently “in control.”

Spotlights on Gulf Markets

Zillow noted significant softening across Gulf metros, including Southwest Florida—where active inventory is climbing and price momentum is easing. This impacts us in Tampa Bay, making it a more balanced environment that favors well-positioned buyers and informed sellers.

What Buyers Should Do in 2025

Explore your options: More homes = more choices.
Negotiate confidently: With less frenzy, sellers may be willing to budge.
Lock in financing: With rates staying steady, don’t wait if you see a home you love!

What Sellers Need to Know

Market is balanced—not screaming hot: Price smartly—don’t test the waters too high.
Highlight value: Stage, photograph, and position your home as standout.
Act timely: Well-priced homes still move quickly—be ready when the right offer comes.

Investor & Move-Up Buyer Strategy

Investor Tip: Rising inventory = opportunity. Ready-to-rent St. Pete properties, especially those walkable to downtown, can yield strong returns.
Move-Up Buyer: Consider trading your current property while pricing is still firm, and use the inventory boost to get your dream home.

Final Thoughts

Summing it up: Zillow shows a stable, balanced market in Metro Tampa/St. Pete. That means savvy buyers, prepared sellers, and strategic investors can all find wins. If you'd like a personalized breakdown of your neighborhood—or a deep dive into comps, pricing, and timing—just hit reply or give me a call. I’m here to advise and support your real estate goals.

Happy house hunting (or selling) 🏠
Kirby Drake
Engel & Völkers South Tampa
813-702-2363 | E: kirby.drake@evrealestate.com
W: kirbydrakerealtor.com