What Your Home Is Really Worth in Today’s Market (And Why Online Estimates Miss the Mark)

by Kirby Drake

Let’s talk about something we’ve all done…
You hop on Zillow (or Redfin, or Realtor.com), type in your address, and bam—there’s your home’s value. Or is it?

Spoiler alert: online estimates are just that—estimates. And while they can offer a rough ballpark, they rarely capture what your home is actually worth in Tampa Bay’s ever-changing real estate market.

So… what’s really behind those numbers? And how do you get a price you can actually take to the bank?

Let’s break it down.


Why Online Estimates Miss the Mark

Online estimators (aka “Zestimates”) use automated algorithms to crunch public data like:

  • Square footage

  • Bedroom/bathroom count

  • Recent nearby sales (that may not be comparable)

  • Tax records

But here’s what they don’t know:

  • Your upgrades (hello, quartz counters and impact windows)

  • That your neighbor’s “sold” comp was a divorce sale

  • Whether the buyer used cash or financing

  • The unique lifestyle your home offers (like water views or walkability)

They don’t walk your property. They don’t understand buyer psychology. And they certainly don’t know how your home stacks up in this exact market.


The Truth: Home Value Is More Than Just Math

As a local real estate advisor in Tampa Bay, I take a more nuanced approach.
When I run a home valuation, I factor in:

  • Hyper-local data down to your street, block, and neighborhood

  • Current buyer demand and seasonality

  • Presentation & staging potential

  • Recent appraisal trends

  • What buyers are actually paying—not just listing prices

This is what helps my clients price with confidence—and either maximize their equity or make smart decisions about timing.

→ See what your home could sell for in today’s market
(Free, no pressure, just real insights.)


Thinking About Selling in 2025? Here’s What I Recommend:

  • Don’t rely on automated tools—they’re a starting point, not a strategy.

  • If you're even considering a move, let's schedule a no-pressure conversation.

  • I’ll walk you through your current market position and give you a clear action plan—even if selling isn’t the right move right now.

Let’s connect for a home valuation or call/text me anytime at 813-702-2363. I'm local, I know the market, and I always give it to you straight.

Kirby Drake

Kirby Drake

Global Real Estate Advisor | License ID: SL3596337

+1(813) 702-2363

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